This year, state lawmakers have introduced over a dozen bills to regulate “surveillance,” “personalized,” or “dynamic” pricing. Although many of these proposals have failed as 2025 state legislative sessions come to a close, lawmakers in New York, California, and a handful of other states are moving forward with a range
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Nicholas Shepherd
Nick Shepherd is an associate in Covington’s Washington, DC office, where he is a member of the Data Privacy and Cybersecurity Practice Group, advising clients on compliance with all aspects of the EU/UK General Data Protection Regulation (GDPR), ePrivacy Directive and its national implementing laws, EU/UK direct marketing laws, emerging state privacy laws in the United States, and other privacy and cybersecurity laws worldwide. Nick counsels on topics that include adtech, anonymization, children's privacy, cross-border data transfers, data breach response, artificial intelligence, and much more, providing advice tailored to product- and service-specific contexts to help clients apply a risk-based approach in addressing requirements on transparency, consent, lawful processing, data sharing, and related issues.
A U.S.-trained and qualified lawyer with 7 years of working experience in Europe, Nick now leverages his multi-faceted legal background and international experience from the U.S. to provide clear and pragmatic advice to help organizations address their privacy compliance obligations across jurisdictions.