On July 1, 2026, the Federal Trade Commission (“FTC”) issued a proposed policy statement addressing what it describes as the “suppression of accuracy” in artificial intelligence (“AI”) systems and is seeking public comment through July 31, 2026. The proposal was issued pursuant to Executive Order 14365, Ensuring a National
Continue Reading FTC Seeks Comment on Proposed Policy Statement Addressing AI Accuracy and Output SteeringDigital Marketing
Washington Anti-Spam Law Decision Addresses Article III Standing in CEMA Cases
By Jehan Patterson & Irene Kim on
Posted in Digital Marketing, State AGs / States
A federal court recently addressed whether plaintiffs alleging misleading commercial email practices in violation of Washington’s Commercial Electronic Mail Act (“CEMA”) have Article III standing to pursue claims. The ruling suggests that alleged violations of CEMA, standing alone, could constitute a concrete injury for Article III standing, where the asserted…
Continue Reading Washington Anti-Spam Law Decision Addresses Article III Standing in CEMA CasesFTC Sweep on “Made in the USA” Claims
By Laura Kim, Jehan Patterson, Ryan Miller & Munseong Park on
On April 14, 2026, the FTC announced three settlements and issued closing letters to two additional companies concerning “Made in America,” “Made in the USA,” and similar U.S.‑origin claims (collectively, “MUSA claims”). These actions reflect the FTC’s continued focus on MUSA claims and, more broadly, the Trump administration’s focus on…
Continue Reading FTC Sweep on “Made in the USA” ClaimsFTC Restarts Negative Option Rulemaking Process
By Terrell McSweeny, Laura Kim & Carter McCants on
The Federal Trade Commission (FTC) is poised to re-start a rulemaking process regarding disclosures and requirements for subscription and auto-renewing products and services. On January 30, 2026, the FTC submitted a draft Advance Notice of Proposed Rulemaking (ANPRM) on the Rule Concerning the Use of Prenotification Negative Option Plans (the…
Continue Reading FTC Restarts Negative Option Rulemaking ProcessFTC Issues Warning Letters for Violations of Consumer Reviews Rule
By Jehan Patterson, Alexandra Remick & Taylor Kay on
Posted in Digital Marketing, FTC
The Federal Trade Commission (FTC) sent letters to 10 companies—whose identities were not publicly disclosed—on December 22, 2025, warning them about potential violations of the Consumer Reviews Rule. The Rule, which took effect in October 2024, targets deceptive online review and testimonial practices. These warning letters mark the FTC’s first…
Continue Reading FTC Issues Warning Letters for Violations of Consumer Reviews RuleFTC Secures $14 Million Settlement with Match Group Over Deceptive Subscription Practices
By Jehan Patterson & Carter McCants on
In August, the Federal Trade Commission (“FTC”) announced a $14 million settlement with Match Group, Inc. and Match Group, LLC (collectively, “Match”), the parent companies of online dating platforms Match.com, OkCupid, PlentyOfFish, and other dating sites. In addition to monetary relief, the settlement includes significant injunctive provisions aimed at addressing…
Continue Reading FTC Secures $14 Million Settlement with Match Group Over Deceptive Subscription PracticesFTC Takes Aim at Online Lead Generator
On August 7, 2025, the Federal Trade Commission (“FTC”) announced a $45 million settlement with online lead generator MediaAlpha, Inc. and its subsidiary QuoteLab, LLC (collectively, “MediaAlpha”), resolving allegations that the companies misled consumers seeking health insurance products. According to the FTC, MediaAlpha tricked consumers into sharing sensitive personal information…
Continue Reading FTC Takes Aim at Online Lead GeneratorFTC Targets Weight-Loss Membership Program
By Laura Kim, Andrew Siegel & Carter McCants on
In July, the Federal Trade Commission (“FTC”) announced that telemedicine company NextMed agreed to pay $150,000 to settle charges that it deceptively advertised its GLP-1 weight-loss membership programs to consumers. The FTC’s complaint alleged a host of deceptive practices under Sections 5 and 12 of the FTC Act, including making…
Continue Reading FTC Targets Weight-Loss Membership ProgramFTC Challenges Deceptive Artificial Intelligence Claims
By Laura Kim, Andrew Siegel & Taylor Kay on
Posted in Digital Marketing, FTC
In September, FTC Chairman Andrew Ferguson called for the FTC to regulate artificial intelligence claims through its existing consumer protection authorities: “Imposing comprehensive regulations at the incipiency of a potential technological revolution would be foolish. For now, we should limit ourselves to enforcing existing laws against illegal conduct when it…
Continue Reading FTC Challenges Deceptive Artificial Intelligence ClaimsAI Accessibility Software Provider Settles FTC Allegations
By Yaron Dori & Max Larson on
On January 3, 2025, the Federal Trade Commission (“FTC”) announced that it reached a settlement with accessiBe, a provider of AI-powered web accessibility software, to resolve allegations that the company violated Section 5 of the FTC Act concerning the marketing and stated efficacy of its software.
The complaint alleges that…
Continue Reading AI Accessibility Software Provider Settles FTC Allegations